Grocery Maze: Navigating through grocery maze by using Interactive Network Visualization

Past Project Network Analysis Visualization Market Basket Analysis

Network visualization & interactive dashboard are selected to visualize market basket analysis results

Jasper Lok
04-30-2020

Photo by Jad Limcaco on Unsplash

Abstract

In this era of information explosion, this poses challenges in continuing the current conventional way to analyze association rules. Often these conventional methods do not show the underlying complex relationships between different items. Besides that, the conventional interface of the analytical software lack of interactivity between the graphs and the underlying model. Hence, in this research paper, an alternative way to visualize the association rules is presented. Demonstrations are also included to show interactivity functions are integrated into the application to provide a more seamless process in calibrating the model and visualizing the association rules. The designed application will provide users more control and flexibility.

Poster

The poster of this project can be found this link.

Screen shot of project poster